How to Ask Quality Questions to Learn from Your Customers

You’ve heard the saying that you can’t teach an old dog new tricks, right? Well, it’s not true. The truth is that as we grow older, our brains start to change and we are able to learn more than ever before. One of the best ways to keep your brain sharp is by learning something new every day. And there’s no better way to do this than by asking questions. Quality questions will get you quality answers. So here are some tips for how to ask quality questions of your customers.

Ask the right questions

Asking the right questions will get you the appropriate responses. There are different types of questions that you can ask your customers, but it’s best to use open-ended questions. Open-ended questions help you to better understand your customer and will give them a chance to share their thoughts with you. Closed-ended questions tend to be more about yes/no answers so it’s always best to avoid those.


Keep it simple

We get it. You’ve just launched your first product and you’re super excited to start getting feedback, but you don’t want to overwhelm your customers with questions, especially if they are busy. The key here is to keep it simple. Ask them one question at a time and then be quiet while they answer.

Don’t be afraid to ask questions

One of the best ways to get quality information is by asking good questions. The key to this, however, is being able to ask the right question. You don’t want to waste your time asking questions that are either too general or too specific.

For example, if you wanted to learn about someone’s thoughts on your new product line, you would need to be more specific and ask them what they think about a particular product. If you were interested in learning how they feel about your customer service department, then a better question might be “How do you feel our customer service department has been meeting your needs?”

The first question could lead to an answer like “I love it!” where the second question would lead to a more helpful answer like “I think our customer service department could improve their response times; I typically have to wait over 24 hours for a response on my issue.”

Another tip for asking quality questions is not being afraid of offending someone with your questioning. People are used to being asked questions all day long from people selling them things or trying to get them on board with something. Asking questions isn’t going to make people mad; it’s just going to provide you with helpful information.


Listen closely

Quality questions come from listening to the answers. It’s important to listen carefully and take notes during your conversations with customers. You might have to probe a little bit deeper, but that’s okay because you’ll get better information.

Follow up with a solution

People like to talk about themselves, so it’s important to ask open-ended questions that will lead to a conversation. The best way to do this is by following up with a solution. For example, if your customers are talking about how they enjoy spending time with their family, you could ask them how they like to spend time with their family in order to make the conversation more personal. Then after they answer, you could offer an idea of how their family might enjoy spending time together such as offering a day out at the zoo or the park.



Start by asking customers how they feel about your product or service. You might be surprised by the responses! When you keep your questions open-ended and thoughtful, you’ll be able to gain valuable insights and make improvements as you go.

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